Will Ghost Kitchens Replace the Grocery Industry’s Self-Serve Model?
As part of their grab-and-go offerings, many grocery stores offer shoppers hot food counters and salad bars. Yet with continuously evolving consumer needs and preferences, this might be a thing of the past.
Of course, people still want the convenience of prepared food, but self-serve models may no longer be the preferred choice for consumers. So, what’s next? Some signs point to ghost kitchens. The grocery store design consultants at King Retail Solutions are here to offer helpful insight into this trend.
What Is a Ghost Kitchen?
A ghost kitchen is essentially a facility where food is prepped and cooked for paying customers (not unlike a restaurant kitchen). Unlike restaurants, food carts, and drive-thrus, most ghost kitchens don’t have a dining area, takeout window, or storefront. Customers never see the inside because they only offer delivered food.
Why Some Supermarkets Are Implementing Ghost Kitchens
Since a ghost kitchen isn’t supposed to be seen by customers, it could theoretically go anywhere, including inside a supermarket. As grocery store layouts adjust to the changing demands (and appetites) of shoppers, many owners are considering implementing on-premise ghost kitchens. What’s in it for them? There are a few reasons why grocers are embracing the trend.
-Supermarket owners can charge rent for the space used by restaurants.
-Store owners can continue profiting off of hot food sales, even if the kitchen is branded as something else.
-Kitchens are inclined to buy ingredients and supplies from the grocery store.
It’s not just the grocery stores that profit, either. Building ghost kitchens inside grocery stores is a win-win, providing ample benefits to restaurant owners.
-By cooking food in densely populated markets, cafes are likely to see a spike in delivery orders.
-Forgoing a storefront and dining room means eateries can save money on renting or buying real estate in a popular area.
-Catering to the demands of modern consumers and saving money on real estate puts restaurants in a good position to expand.
While it’s tough to predict exactly where food trends are going, ghost kitchens seem to be a safe bet for grocers and restaurants, especially with flexible agreements.
What This Means for Grocery Store Design
Pivoting to a ghost kitchen model might seem simple enough—people were already cooking back there, after all. However, successfully implementing the change will require some critical thinking and the careful planning of the grocery store’s layout and design.
Textbook Ghost Kitchen
You can choose to take a straightforward approach in which customers order food from the ghost kitchen just like they would any other restaurant. In that case, you’d rely on meal delivery apps or an internal team to get the food to people’s doorsteps.
Alternatively, you could integrate the service by way of a one-stop-shop model. Whether on their smartphones or through a strategically placed kiosk, shoppers can order food from the ghost kitchen and bring their takeout home. For this model, you’d need to have some sort of pickup window.
In any case, the concept should be thoroughly fleshed out to ensure it’ll be profitable for all parties involved. KRS has a keen understanding of the continuously blurring lines between grocery and prepared food services, and we can help you connect the dots.
KRS: Your Resource for Grocery Store Design, Layout, and Planning Services
Overhauling your store (or even a portion of your store) calls for custom retail interior design. The team at KRS can help your supermarket create a layout that works for the unique needs of your business, as well as nearby consumers and any restaurants involved. From design and planning to fabrication, installation, and retail decor, we do it all.
Contact us at King Retail Solutions to learn more about what we can do for your supermarket or restaurant.