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Fresh St. Market – Vancouver House


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Fresh St. Market – Vancouver House

Georgia Main Food Group, which operates Fresh St. Market and Vancouver B.C. IGA stores, tasked King Retail Solutions with creating a store design that would not only function operationally to serve the thousands of residents living in one of the newest buildings in Vancouver, but would become an immersive food experience, drawing in customers from the wider area.

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Jacksons

KRS was challenged with the task of creating a design for the Jacksons flagship store and to help launch their new made-to-order program, Jacksons Kitchen. In addition to the kitchen area, Jacksons wanted to add an eat-in dining area, showers, and laundry facilities for the road-weary truckers. The multi-use facility would be a roadside haven for both families and truck travel alike.

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Whole Foods

Whole Foods Market, Davie FL brings together the bright palette of lush Atlantic beaches, textile patterning and geometric storytelling of native Seminole Americans, and the materials, hardware, and applications of a rustic cattle ranch.

Through distinct materials (Fireclay Tile, native cypress), colors, and destination headlines (“BUTCHER” “HARVEST”) the shopper is taken on a journey of discovery. The store also serves up extensive fresh prepared options including a Guacamole Station, Beer/Wine Bar, Sushi Kitchen, Sandwich Counter, Pizzeria, Hot/Cold Salad Bar, Juice Bar, and Coffee/Tea Shop.

Seating is made available at each restaurant destination as well as centrally along a front wall lined entirely with bright, open windows.

Custom Signage

KRS recreated Whole Foods’ Animal Welfare rating system signage (a 5 level rating system) to be modular, easily understood, and see-thru (so that butcher staff working stations in back can easily see customers approach).

For signage, fixtures, and decor throughout the store, much of the production was done in-house by KRS custom craftsmen. Murals are hand-painted onto brick. Rope and wood signage is antiqued by hand; wood routed and hand-stained.

Symbolic Story-Telling

The floral/botanical focus extends to geometric patterning and design (based upon the symbolic story-telling employed by local Seminole Americans in basket-weaving patterns that date back to before the 1700s). In the “Petals” flower and plant section, ceiling-high windows incorporate emblems for grass, flowers, harvest, and home. Those elements are then deconstructed in repetition to form beautiful, bright graphic devices which serve as a background element throughout the store.

Awards

A’ Design Awards winner in the Interior Space, Retail and Exhibition Design Awards in the category of Interior Space and Exhibition Design

Progressive Grocer “Best Conversion”

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Extra Mile

Expect the Extras! KRS was introduced to ExtraMile (EM) after they formed a joint venture with long time KRS client, Jacksons Food Stores. The idea was to highlight EM brand pillars (fun, fast, convenient), while still maintaining the look and feel of a traditional Jacksons location.

The goal of the new design was to clearly communicate to the person stepping through the door that they had entered a convenience store that was surprisingly well-stocked, easy to navigate, quick to check out of, with surprisingly good food and beverages.

A main focal point is the Mile One Coffee area featuring ExtraMile’s newly developed private label brand with flavor names all inspired by travel destinations. Coffee is always the first stop of your journey and you never know where that journey will take you.

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Albertsons Broadway

With a tagline like “EAT LIFE UP” you better design something that lives up to the hype. Enter Market Street Broadway, the new Albertsons’ high concept supermarket. Part food experiment and part life experience, Market Street gathers just about every type of edible exploration that has ever been assembled under one market roof!

KRS approached the design with lofty aspirations – high concept, immersive spaces, and impossibly attractive displays create a magnetic pull where shoppers lose their sense of time and self-control.

A contemporary, clean approach where architecture, graphic design and lighting meet to create the ultimate enticement was our goal. From bold, over-scale signature graphics to the smallest POS refinement our attention to detail was put to the test. A+++

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Space Age Fuel

With convenience store locations across the Pacific Northwest and growing, Space Age Fuel required a new, flagship design concept to breathe fresh life into the store space and set Space Age above and beyond the competition. KRS’ bright, modern redesign spotlights the over 30 year old brand’s extensive fresh foods offering, a convenient go-to for hot and cold refreshments, snacks, and meals alike. Space Age Fuel is inviting to all, quick and intuitive to shop, and takes each customer (be they a soccer mom or a professional truck driver) through their path-to-purchase in an energized environment that feels good to experience, maximizes the floor space, and via a design that can be rolled out consistently to all Space Age Fuel locations.

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Banfield Pet Hospitals

With 100s of successful animal care clinics thriving in PetSmart locations throughout the US, Banfield Pet Hospitals (a member of the Mars family of businesses) was ready to launch a new growth initiative. KRS was tasked with envisioning and realizing a design for the brand’s expansion to freestanding offices. Our bright, modern design, from front lobby to reception area to hospital rooms, celebrates the Banfield vision of providing human-quality medicine to pet owners via a gorgeous, welcoming environment that is just what the doctor ordered for four-legged friends and their people.

“We love the work KRS did for Banfield!”
— Kim Pagh, Marketing Manager, Banfield Pet Hospitals

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Pavilions

The Ultra-Premium package was initially developed for use in the ABSCO owned Southern California Pavilions store. Pavilions, located in an affluent neighborhood, adopted our upscale design that enhances and highlights the high-end merchandise in a store-within-a-store concept. ABSCO was looking to refresh the Pavilions brand and their stores. Working with Pavilions 5 brand pillars KRS designed around the mantras and responded with a design that elevates product and their message. The initial design concept was very “So-Cal,” using fresh colors and the laid back professional California style. Special attention was paid to the wine, beer, and liquor retail boutique. Each wine department in the Ultra-Premium stores should be noted with its 200 square foot wine case.

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Bartell Drugs

Since 1890, family-owned Bartell Drugs has been providing the Seattle area with complete drug store services. Today, with over 60 locations, Bartell Drugs is a Seattle institution. This Bellevue location is part of a larger store rollout for multiple Bartell Drugs stores. KRS developed a program which can be adapted to each location, allowing each design to be localized to the neighborhood it serves as well as the retail space it inhabits. In Seattle, where the sun can hide for days, it was important to provide a space that was energizing – Bartell’s design is bright, warm, clean, and uniformly comfortable.

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Fresh St. Farms

At 60% fresh fare, Fresh St. Farms offers high quality fresh that’s affordable for real people. Their farm-to-fork attitude and connection to local producers (butchers, bakers, farmers, fishers) comes to life through materials, typography, wayfinding, and grand symbolic directional signage (no words necessary) which weave together throughout this small format market. Low-profile displays work in tandem with the open-air feel to enforce the farmers’ market vibe and create exciting “food destinations.” Food is heaped, stacked, and piled beautifully, spilling over as one would find in a fish market, bakery window, or farm stall.

Awards

Retail Design Institute Int’l Store Design Competition “Best Supermarket”

EuroShop RetailDesign Awards Finalist

Brand Adaptation

Fresh St. Farms is the small format adaptation of H.Y. Louie’s Fresh St. Market, also design by KRS. The choice of name reflects store size while the “Fresh St.” branding remains consistent.

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Download Papa Murphy's Case Study

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