Expect the Extras! KRS was introduced to ExtraMile (EM) after they formed a joint venture with long time KRS client, Jacksons Food Stores. The idea was to highlight EM brand pillars (fun, fast, convenient), while still maintaining the look and feel of a traditional Jacksons location.
The goal of the new design was to clearly communicate to the person stepping through the door that they had entered a convenience store that was surprisingly well-stocked, easy to navigate, quick to check out of, with surprisingly good food and beverages.
A main focal point is the Mile One Coffee area featuring ExtraMile’s newly developed private label brand with flavor names all inspired by travel destinations. Coffee is always the first stop of your journey and you never know where that journey will take you.