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Maximize Your Investment: 10 Installation Tips for Your Retail Décor and Fixture Package

Retail stores rely heavily on the physical appearance of their space to attract customers and increase revenue. A well-designed and thoughtfully installed decor and fixture package can create an appealing, functional shopping experience that increases sales and repeat business. 

However, more than simply purchasing well-designed aisle markers and display cases is required to maximize your investment. Proper implementation is crucial for ensuring your retail space looks and functions at its best.

This article explores ten installation tips for your retail decor and fixture package to help create a space that attracts customers and generates revenue.

1. Plan the layout carefully

Retail site surveys provide precise measurements, assisting in determining the ideal locations and dimensions for signs and fixtures.

Before purchasing any signs or fixtures, it’s essential to have a clear plan for your store layout. This includes deciding where to place each element to maximize visibility and flow. A well-planned layout will ensure that your fixtures fit their intended locations and enhance, rather than disrupt, the shopping flow of the store. Consider factors like customer flow, product placement, and promotional displays when designing your layout.
2. Pay attention to lighting
Lighting is crucial to any retail space, as it can make or break your store’s ambiance. Choose lighting that complements your decor and fixtures and install it in a way that highlights your products. Test your lighting after installation to ensure optimal brightness and color temperature. Proper lighting can create a warm, inviting atmosphere that encourages customers to browse and purchase.
3. Consider the customer experience
Ultimately, everything in the store contributes to the type of experience your customer has. Before hanging a single sign, consider how to make it easy for customers to navigate your store. Customer flow is influenced by store layout, product placement, and promotional displays. A well-designed customer flow can improve the shopping experience, increase sales, and encourage repeat business.
4. Plan for accessibility

Planning for accessibility is crucial for retail décor and fixture installation to be successful. When planning the placement of fixtures and signage, it’s important to consider accessibility for all customers, including those with disabilities. Ensure that signage is easily readable and placed at an appropriate height, and provide clear paths of travel throughout the store. This includes ensuring that your store is compliant with the Americans with Disabilities Act (ADA) regulations.

5. Create focal points
Focal points draw customers’ attention and showcase your products. Signs and fixtures should be more than simply functional; they should be integrated into the design of your store. Use eye-catching displays and unique decor to create focal points throughout your store. This will not only attract customers but also create a memorable shopping experience.
6. Use the right tools and hardware
Proper tools and hardware are necessary for a successful installation. Ensure you have the essential equipment for the job, including drills, anchors, screws, and other necessary hardware. Choosing the correct hardware for the type of material you are installing on can ensure that the signs and fixtures are securely mounted and will not fall or cause damage.
7. Follow the manufacturer's instructions
Following the manufacturer’s instructions for installing decor and fixtures is essential. These instructions may provide specific details on the hardware needed, the tools required, and the installation process. Following these instructions can ensure that the fixture is installed correctly and securely, minimizing the risk of accidents or damage. Proper installation is also often required to maintain the manufacturer’s product warranty.
8. Prioritize safety

Safety should be the number one priority during retail decor and fixture installation. Improperly installed fixtures can pose risks to both employees and customers, leading to potential accidents and injuries. Safety measures such as proper equipment use, secure installation techniques, and regular maintenance can minimize hazards and create a safe shopping and working environment.

9. Test and test again
Testing fixtures after installation is essential to ensure their proper functionality and performance. Before opening the store to customers, test all fixtures and make any necessary adjustments. This can include checking that lighting fixtures are working correctly, verifying that shelves and display cases are stable, and testing security features such as locks or alarms. It’s also crucial to ensure that all electrical connections are secure and that all plugs and cords are correctly installed. Regular testing and maintenance of fixtures can prevent safety hazards, reduce the risk of damage to merchandise, and ensure a positive shopping experience for customers.
10. Hire a professional installation company

Finally, hiring a professional installation company can help ensure that your decor and fixtures are installed correctly and in a way that maximizes their impact. It’s essential to look for a team with experience in retail installations, one that understands the unique challenges and considerations that come with this type of work. Look for companies with a proven track record and positive reviews from previous clients.

It’s also important to choose an installation team that is reliable and communicative throughout the process. They should provide a clear timeline for the installation and be responsive to any questions or concerns that arise. A team that is proactive in problem-solving and willing to work with you to achieve your vision for the space can make all the difference in the project’s success. Additionally, consider their safety record, insurance, and licensing to ensure they are a trustworthy partner for your installation project.

A Monash University study found that "Sales to new customers increased by 43 to 44 percent after remodeling, and those to existing customers went up by seven to 10 percent."
(Source: Store Remodelling Benefits Bottom Line)

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Summary

Investing in a well-designed decor and fixture package can attract new customers, improve the shopping experience, and increase sales. Proper installation is crucial for maximizing dividends. By following these ten tips for decor and fixture installation, you can ensure that your investment is maximized and your store is set up for success.

Three Key Advantages of Choosing KRS for Your Retail Installation Company

KRS protects our customers’ business and investment with the best national installation service in the retail industry. Here are the top three ways that KRS stands apart from other retail installation subcontractors:

1. Top-level communication

A successful installation is ultimately about excellent communication. Retailers managing store openings consistently tell us that the quality of our communication and our commitment to transparency and accountability are the reasons they’ll return to KRS for their next project. We keep our clients up to date with daily installation reports. We believe in transparency, so our clients are continuously informed and aware of progress on their projects.

2. National installation teams

Our size and stature in the retail design world mean we have access to the best crews across the United States. This includes professional installers we utilize consistently and continuously and who share our commitment to excellence. Other companies don’t have these resources.

3. Extensive experience

Bringing in an expert crew to do a new store installation job is a proven, efficient use of time and money. Most general contractors don’t have direct experience installing store fixtures, shelving, kiosks, decor, visual merchandising displays, signage, wall coverings, and graphics. King Retail Solution has completed retail decor and fixture installations for hundreds of stores, restaurants, and hotels in the U.S. Whether working with clients from design through installation or providing our services as national retail decor and fixture installation subcontractors, we’ve completed tens of thousands of projects during our 50+ years in business. Our attention to detail is unrivaled.

Let's get started with your retail décor or fixture installation project.

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