While COVID-19 has pushed some shoppers online, most are still choosing to visit their favorite stores. Learn why and how you can improve their experience.
5 frequently asked questions about in-store shopping preferences
1. Has covid-19 led consumers to cut back on in-store shopping?
Even where the pandemic has hit hardest, 7 in 10 people still go to stores to purchase essentials. We can provide PPE products like sneeze guards and hand sanitizer stations to help ensure your customers continue shopping safely.
2. What motivates shoppers to walk through your door?
Your store is their refuge from online shopping frustrations such as limited options, long delivery times, and their desired items being out of stock. In-store, consumers find better selection while avoiding delivery fees.
3. Is cost a factor when customers shop in-store?
Yes, almost half of consumers take advantage of sales and coupons that are only available when they shop in person.
4. Are my customers in a hurry to find what they need?
61% of consumers shop in-store when they need an essential item and don’t have the time to wait for delivery. King Retail Solutions offers signage and design elements that streamline your customers’ shopping experience.
5. How important is customer service?
More than two-thirds of in-store shoppers go to the store because they want personalized assistance from sales associates.