Hundreds
of c-store brands served — regional and national chains
5 Services
Design · Production · Installation · Food Service · Survey
100K sq ft
In-house fabrication facility — Eugene, OR
Nationwide
Certified installation crews — all 50 states
The C-Store Landscape
C-Store Design Has Changed. The Brands That Win Know It.
Convenience stores are no longer competing with each other for fuel customers. They're competing with Starbucks for the morning coffee occasion, with QSRs for the lunch stop, and with grocery for prepared food. The brands winning that competition have one thing in common: their stores look and feel like destinations — not afterthoughts.
That shift puts enormous pressure on design. Defined food service zones, branded beverage programs, clear category wayfinding, and a consistent brand environment across hundreds of locations aren't optional anymore. They're table stakes for competing in the modern c-store market.
At the same time, the acquisition wave reshaping the industry creates a second urgent design challenge: speed. When a national chain acquires a regional operator's 80 locations, those stores need to be rebranded on a compressed timeline — with design, production, and installation all moving simultaneously, across multiple states, without missing a single grand opening date.
KRS was built for both problems. Our design-to-production-to-installation continuity means programs that would require four vendors elsewhere require one conversation here.
Food as Revenue
Foodservice is now the fastest-growing margin category in c-store retail.
Acquisition Rebrands
Regional chains absorbed by nationals demand fast, consistent rebranding at scale.
Brand Differentiation
Store environment is now a primary competitive differentiator between chains.
Rollout Consistency
500-location chains need every store to execute the brand environment identically.
Full-Spectrum Capability
Everything a C-Store Build Requires — One Partner
KRS provides all five disciplines a modern c-store program needs. Each service is available individually or as a fully integrated engagement — one team, one timeline, one point of accountability.
Convenience Store Design
Interior planning, food service zone design, beverage program layouts, branded environmental graphics, and seasonal kit design — tailored for convenience retail formats from small-format urban to large-format highway locations.
Fixture & Décor Production
Custom c-store fixtures, branded décor packages, wall treatments, seasonal graphics kits, custom signage, and dimensional brand elements — fabricated in-house at KRS's 110,000 sq ft Eugene, OR facility with rapid prototyping capability for chain rollouts.
Retail Installation
Certified installation crews deploy nationwide for c-store fixture packages, signage programs, décor kits, and full acquisition rebrands — coordinated to hit grand opening dates across multi-state rollouts simultaneously.
Food Service Layout & Equipment
KRS designs and equips c-store food programs — coffee bars (MileOne Coffee-style), hot food modules, fountain beverage stations, and grab-and-go areas. Layout and equipment are specified together so the program works operationally from day one.
Retail Site Survey
3D Matterport site surveys for pre-rebrand baseline documentation, pre-acquisition due diligence across acquired location portfolios, and post-completion verification — giving c-store operators accurate, current data for every location before design begins.
c-store projects
Convenience Store Work
View All C-Store Projects →case study
ExtraMile Convenience Stores
National C-Store Chain · Full Interior Refresh Program · Design, Production, Installation
The Challenge
ExtraMile's store interiors were dated — and leadership knew incremental updates wouldn't solve the problem. They needed a bold redesign that modernized the brand, created defined destinations within the store for high-margin food and beverage programs, and could be executed consistently across their franchise network. The redesign also needed to attract a younger, more diverse customer base without alienating the existing core.
The Approach
KRS redesigned ExtraMile's store interiors around four branded destination zones — MileOne Coffee, Toasty Treats (hot food), Fizz (cold and frozen dispensed beverages), and the Recharge Zone (cold drinks). Each zone was designed as a distinct brand experience within the store, with custom signage, dimensional branding, and décor packages that could be replicated consistently across franchise locations.
SERVICES PROVIDED
- Store layout planning
- Interior design
- Value engineering
- Fixture production
- Lighting design
- Rapid prototyping
- Brand development
- Private label branding
- Project management
- Custom décor package
- Custom signage fabrication
- Installation
the result
ExtraMile's updated stores increased visits from core customers and attracted a new, younger, more ethnically diverse clientele — reflecting the changing demographics of their markets in the western United States. Franchisees responded positively to both the design and the execution process.
I'm proud — and our franchisees are excited with the new design.
Paul Casadont
President, ExtraMile Convenience Stores LLC
Why KRS
What C-Store Operators Get That They Can't Get Elsewhere
Two Decades of C-Store Experience
KRS has designed, produced, and installed environments for hundreds of convenience store brands — national chains and regional operators. That depth of experience means KRS understands c-store operational constraints, franchise requirements, and format variability before the first concept is drawn.
Fast-Turn Rebrand Capability
Acquisition-driven rebrands move fast. KRS can compress design, production, and installation into a single integrated timeline — moving from scope confirmation to grand opening without the coordination overhead of managing multiple vendors on a parallel schedule.
Food Service Design + Equipment, Integrated
KRS designs the food service zone and supplies the equipment that goes in it. For c-store operators building out coffee programs, hot food modules, or fountain beverage stations, this eliminates the gap between the layout designer who specifies the space and the equipment vendor who fills it — a gap that routinely creates budget and schedule problems.
In-House Production at Scale
KRS fabricates fixtures, signage, and décor packages in-house at a 110,000 sq ft facility in Eugene, Oregon. For c-store chains running multi-location rollouts, in-house production means tighter quality control, faster turnaround, and no subcontractor delays between design approval and material delivery.
Seasonal Graphics Programs — Ongoing
Store environments go stale. KRS designs and produces seasonal graphics kits and promotional décor programs that keep c-store interiors current without requiring a full redesign — maintaining brand relevance and supporting promotional calendars across all locations simultaneously.
Value Engineering Built Into the Process
KRS designs to the budget — not the other way around. Our value engineering approach applies expertise in materials, manufacturing, and construction to produce c-store environments that hit the design intent without exceeding the program budget. Rapid prototyping lets chains test and validate design decisions before committing to full production runs.
How It Works
What C-Store Operators Get That They Can't Get The KRS C-Store Project Process
From first call to grand opening — KRS manages every phase under one Client Services team, so c-store operators deal with one contact, not four vendors.
Consultation & Scope
KRS meets with your team to understand the full project scope — timeline, budget, format variability, brand requirements, and rollout geography. For acquisition rebrands, this includes a review of acquired locations and a fast-track assessment of what each site requires. For refresh programs, KRS audits the existing environment against the new brand direction before concept work begins.
Design & Prototyping
KRS develops interior concepts, food zone plans, signage systems, and décor packages — and prototypes key elements before full production commits. Rapid prototyping allows franchise systems to test, refine, and approve fixture and signage designs at a single pilot location before rolling out to the full chain. Value engineering runs in parallel to ensure the final program hits budget targets without sacrificing the design intent.
Production
KRS fabricates approved fixtures, signage, and décor packages in-house at our 110,000 sq ft Eugene, Oregon facility. All production is managed under the KRS Client Services team — no subcontractor hand-offs, no third-party quality gaps. For multi-location rollouts, production is staged and sequenced to align with the installation schedule across all sites.
Installation & Launch
KRS certified installation crews deploy to all locations — simultaneously across multiple states if the timeline requires it — and execute to the approved design standard. Grand opening dates are fixed targets, not suggestions. KRS installation crews are trained to work within operating hours to minimize disruption, and each installation is signed off by a KRS Field PM before the crew demobilizes.
Common Questions
What C-Store Operators Get That They Can't Get The KRS C-Store Project Process
Does KRS handle full store refresh programs for c-store chains?
Yes. KRS delivers complete c-store refresh programs — interior design, fixture production, branded décor, signage, and installation — managed under one Client Services team from concept through grand opening.
Can KRS support fast-turn rebrands for acquired locations?
Yes. KRS specializes in acquisition-driven rebrands — compressing design, production, and multi-location installation into a single integrated timeline with grand opening dates treated as fixed commitments, not targets.
Does KRS design food service zones for c-stores?
Yes. KRS designs and equips c-store food programs — coffee bars, hot food modules, fountain beverage stations, and grab-and-go zones. Layout and equipment are specified together so the program is operational from day one.
Can KRS produce seasonal graphics kits for chain rollouts?
Yes. KRS designs and manufactures seasonal graphics kits and promotional décor programs for c-store chains — keeping stores visually current without a full redesign, deployed consistently across all locations.
Does KRS fabricate fixtures and signage in-house?
Yes. KRS produces custom fixtures, signage, and décor packages in-house at a 110,000 sq ft facility in Eugene, Oregon — with rapid prototyping capability for chains that need to test and validate designs before committing to full production runs.
Does KRS provide installation for multi-location c-store rollouts?
Yes. KRS certified installation crews deploy nationwide — simultaneously across multiple states when timelines require it. Each installation is managed by a KRS Field PM and signed off before crew demobilization.
Can KRS handle value engineering for budget-constrained programs?
Yes. KRS applies value engineering throughout the design and production process — using expertise in materials and manufacturing to achieve the design intent within the program budget without compromising quality or brand standards.
Has KRS worked with national franchise c-store systems?
Yes. KRS has designed, produced, and installed environments for national franchise convenience store chains including ExtraMile Convenience Stores — managing franchise consistency, franchisee communication, and multi-location rollout execution simultaneously.
The Bottom Line
C-store operators don't have time to manage four vendors on a coordinated timeline. KRS is the one call that covers all of it.
The Challenge
Modern c-stores compete on experience — food zones, brand environment, and consistent execution across hundreds of locations. Getting all of that right, on schedule and on budget, requires a partner who can own the full scope.
What KRS Delivers
Design, production, installation, food service, and site survey — under one roof, one team, one timeline. From pilot store concept to nationwide rollout completion, KRS manages every detail so operators can focus on running the business.
The Proof
ExtraMile Convenience Stores trusted KRS to challenge their brand, redesign their interior environment, and execute across their franchise network. Their franchisees are excited. Their customers are new and returning. That's the KRS standard.
