ATTRACTING THE RIGHT FRANCHISEES HAS NEVER BEEN MORE DIFFICULT— OR FEASIBLE
For a franchise to expand in the current, highly competitive retail environment it must do much more than make a great first impression. It must have a unique take on whatever product or service its selling. One that is believed and embodied by each franchisee, so that each new location conveys the specialness of the original store.
Not every would-be franchisee can pull this off.