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Fresh St. Market – Vancouver House


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Fresh St. Market – Vancouver House

Georgia Main Food Group, which operates Fresh St. Market and Vancouver B.C. IGA stores, tasked King Retail Solutions with creating a store design that would not only function operationally to serve the thousands of residents living in one of the newest buildings in Vancouver, but would become an immersive food experience, drawing in customers from the wider area.

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Whole Foods

Whole Foods Market, Davie FL brings together the bright palette of lush Atlantic beaches, textile patterning and geometric storytelling of native Seminole Americans, and the materials, hardware, and applications of a rustic cattle ranch.

Through distinct materials (Fireclay Tile, native cypress), colors, and destination headlines (“BUTCHER” “HARVEST”) the shopper is taken on a journey of discovery. The store also serves up extensive fresh prepared options including a Guacamole Station, Beer/Wine Bar, Sushi Kitchen, Sandwich Counter, Pizzeria, Hot/Cold Salad Bar, Juice Bar, and Coffee/Tea Shop.

Seating is made available at each restaurant destination as well as centrally along a front wall lined entirely with bright, open windows.

Custom Signage

KRS recreated Whole Foods’ Animal Welfare rating system signage (a 5 level rating system) to be modular, easily understood, and see-thru (so that butcher staff working stations in back can easily see customers approach).

For signage, fixtures, and decor throughout the store, much of the production was done in-house by KRS custom craftsmen. Murals are hand-painted onto brick. Rope and wood signage is antiqued by hand; wood routed and hand-stained.

Symbolic Story-Telling

The floral/botanical focus extends to geometric patterning and design (based upon the symbolic story-telling employed by local Seminole Americans in basket-weaving patterns that date back to before the 1700s). In the “Petals” flower and plant section, ceiling-high windows incorporate emblems for grass, flowers, harvest, and home. Those elements are then deconstructed in repetition to form beautiful, bright graphic devices which serve as a background element throughout the store.

Awards

A’ Design Awards winner in the Interior Space, Retail and Exhibition Design Awards in the category of Interior Space and Exhibition Design

Progressive Grocer “Best Conversion”

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Albertsons Broadway

With a tagline like “EAT LIFE UP” you better design something that lives up to the hype. Enter Market Street Broadway, the new Albertsons’ high concept supermarket. Part food experiment and part life experience, Market Street gathers just about every type of edible exploration that has ever been assembled under one market roof!

KRS approached the design with lofty aspirations – high concept, immersive spaces, and impossibly attractive displays create a magnetic pull where shoppers lose their sense of time and self-control.

A contemporary, clean approach where architecture, graphic design and lighting meet to create the ultimate enticement was our goal. From bold, over-scale signature graphics to the smallest POS refinement our attention to detail was put to the test. A+++

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Pavilions

The Ultra-Premium package was initially developed for use in the ABSCO owned Southern California Pavilions store. Pavilions, located in an affluent neighborhood, adopted our upscale design that enhances and highlights the high-end merchandise in a store-within-a-store concept. ABSCO was looking to refresh the Pavilions brand and their stores. Working with Pavilions 5 brand pillars KRS designed around the mantras and responded with a design that elevates product and their message. The initial design concept was very “So-Cal,” using fresh colors and the laid back professional California style. Special attention was paid to the wine, beer, and liquor retail boutique. Each wine department in the Ultra-Premium stores should be noted with its 200 square foot wine case.

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Fresh St. Farms

At 60% fresh fare, Fresh St. Farms offers high quality fresh that’s affordable for real people. Their farm-to-fork attitude and connection to local producers (butchers, bakers, farmers, fishers) comes to life through materials, typography, wayfinding, and grand symbolic directional signage (no words necessary) which weave together throughout this small format market. Low-profile displays work in tandem with the open-air feel to enforce the farmers’ market vibe and create exciting “food destinations.” Food is heaped, stacked, and piled beautifully, spilling over as one would find in a fish market, bakery window, or farm stall.

Awards

Retail Design Institute Int’l Store Design Competition “Best Supermarket”

EuroShop RetailDesign Awards Finalist

Brand Adaptation

Fresh St. Farms is the small format adaptation of H.Y. Louie’s Fresh St. Market, also design by KRS. The choice of name reflects store size while the “Fresh St.” branding remains consistent.

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Albertsons Express

The Albertsons Companies (ABSCO) reached out to KRS in order to bring a cohesive look to their newest offering- convenience stores. Each location was to stand alone as a separate destination and maintain the quality of an ABSCO store with the speed of convenience.

KRS created an upscale aesthetic that is easily adaptable in both size, and branding, so it provides a corporate-wide option to the ABSCO stores. The interior layout and design of each store were developed so that the format could be applied to a store ranging anywhere from 1,500 to over 5,000 square feet in size. Due to KRS’ extensive expertise, the store plan and merchandising options were modified from the original to produce a more cohesive space. The final design was clean and light with a focus on fresh product at a price within budget.

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  • Retail design
  • Engineering & prototyping
  • Production
  • Installation
  • Program management

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Fairway Market

In designing the pre-existing space for Fairway Market in the Georgetown neighborhood in Brooklyn, KRS wanted to keep with the stores’ perfectly imperfect style. We learned that we needed to design a space that shopped like a fun treasure hunt, but was not off-putting or difficult to navigate. Giving customers a treasure hunt layout may sound counterintuitive, but makes the Fairway stores an unassuming retail competitor. Maintaining the brand’s unpretentious style, KRS had to showcase their signature products and services – an amazing array of fresh produce, New York deli, meats, fish, olive oils and kinds of vinegar, in-house roasted coffee varieties, imported specialties, and, of course, an impressive lineup of fresh-prepared foods and baked goods.

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Green Zebra

The newest addition to Portland’s locally grown, organic grocery scene, Green Zebra is setting out to redefine the urban market with this c-store sized mart that focuses largely on fresh fare, right down to the beer in the fill-your-own growler bar. In designing the space, KRS repurposed original materials from the gutted building, including exterior brick brought inside and exposed clerestory along with douglas fir planks in the previously covered ceiling. An homage to the store’s Green Zebra namesake (a type of tomato) non-overt striping is incorporated throughout, including white-on-white randomly arranged subway tiles and striated formica case fronts.

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  • Retail design
  • Engineering & prototyping
  • Production
  • Installation
  • Program management

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La Cadena

This two-story location in Santo Domingo presented an initial challenge in delivering the La Cadena chain’s tried-and-true brand promise of fresh merchandise, superior service, and quick convenience (within an easily shopped small format market). KRS addressed this challenge by situating fresh produce along with sundries on the main, entrance floor of the space. The customer path leads towards a stairway dressed to entice foot traffic to the upper level (this accompanied by an elevator and signage educating shoppers as to the food categories to be found on the upper level). Fresh amenities including meat, seafood, dairy, and a bakery along with additional sundries are located on the second level.

Awards

Progressive Grocer Store Design Competition 2013, Best International Store

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Fresh St. Market

Leading Canadian grocer H.Y. Louie tasked KRS with developing a unique brand persona for its new chain of high end fresh groceries. KRS knew this was an opportunity to redefine the cutting edge of grocery when the client came to us saying, “The middle of the road is the road to nowhere.” KRS designed the store to resemble an energetic public market in the fresh department, with boutique-within-store destinations like the 13 Bakers, Chop House for meats, Howe Sound Seafood Company and 16th St. Deli. Fresh St. Market is anything but middle of the road. Large and airy, this store’s specialty spaces are a food lovers dream come true.

“The middle of the road is the road to nowhere.”
— Gary Sorenson, EVP and COO

Awards

Retail Design Institute Int’l Store Design Competition “Best Supermarket” 

A’Design Awards Silver, Interior Space and Exhibition Design Category

Progressive Grocer “Best Sky’s the Limit Remodel”

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