As the largest location in Yatco’s growing chain, the new Worcester store sets a bold new standard for the brand brought to life through collaboration with the King Retail Solutions design team.
The vision was to create a bright, modern, and welcoming space that embodies the Yatco brand. Strategic use of Yatco’s signature blues and greens helps define each department and guide the customer journey, while clean lines and open sightlines maintain a fresh, contemporary feel.
To support Yatco’s elevated food and coffee offering—including fresh salads, wraps, acai bowls, and artisan sandwiches—zones were designed that feel both approachable and premium. Bold food iconography and playful signage add energy and clarity to the space, while warm mid-tone woods balance the design with a sense of comfort and hospitality.
The result is a destination that elevates the convenience store experience for today’s on-the-go customer and thoughtfully branded from floor to ceiling.
