Design + Strategy
Wingstop's restaurant redesign initiative required a scalable solution capable of maintaining brand consistency while supporting execution across a growing national footprint. King Retail Solutions partnered with Wingstop to develop and implement environmental graphics, décor, and localized brand elements that enhance the guest experience. By integrating design, engineering, fabrication, and installation expertise, KRS created a streamlined process that transformed design concepts into deployable solutions for multi-location restaurant rollouts.
Outcome
Through its partnership with Wingstop, King Retail Solutions helped establish a scalable framework for executing the brand's next-generation restaurant design across the United States. With an annual growth rate of 17%, Wingstop's expansion continues rapidly. KRS is proud to support their journey by providing a single-source solution for fabrication, installation, and program management. This streamlined approach ensures absolute brand consistency for all future locations.
Services provided
- Design Development — Development of environmental graphics, décor, and localized brand elements.
- Restaurant Décor Fabrication — Fabrication of branded décor elements for multiple locations.
- Installation + Nationwide Rollout — Installation services and coordinated execution across restaurant locations.
- Program Management — Centralized management to support consistent implementation and rollout.
- Engineering + Prototype Development — Engineering and prototyping to support scalable implementation
