Whole Foods Market, Davie FL brings together the bright palette of lush Atlantic beaches, textile patterning and geometric storytelling of native Seminole Americans, and the materials, hardware, and applications of a rustic cattle ranch.
Through distinct materials (Fireclay Tile, native cypress), colors, and destination headlines (“BUTCHER” “HARVEST”) the shopper is taken on a journey of discovery.
The store also serves up extensive fresh prepared options including a Guacamole Station, Beer/Wine Bar, Sushi Kitchen, Sandwich Counter, Pizzeria, Hot/Cold Salad Bar, Juice Bar, and Coffee/Tea Shop.
Seating is made available at each restaurant destination as well as centrally along a front wall lined entirely with bright, open windows.
KRS recreated Whole Foods’ Animal Welfare rating system signage (a 5 level rating system) to be modular, easily understood, and see-thru (so that butcher staff working stations in back can easily see customers approach).
For signage, fixtures, and decor throughout the store, much of the production was done in-house by KRS custom craftsmen. Murals are hand-painted onto brick. Rope and wood signage is antiqued by hand; wood routed and hand-stained.
The floral/botanical focus extends to geometric patterning and design (based upon the symbolic story-telling employed by local Seminole Americans in basket-weaving patterns that date back to before the 1700s).
In the “Petals” flower and plant section, ceiling-high windows incorporate emblems for grass, flowers, harvest, and home. Those elements are then deconstructed in repetition to form beautiful, bright graphic devices which serve as a background element throughout the store.
