Introduction
KRS elevated the value-driven grocery experience at the Waterbury location of PriceRite Marketplace through a vibrant new color palette and refined material selections. The marketplace design updates enhance visual appeal while maintaining the store’s approachable, price-forward character.
Design + Strategy
The design centers on simplified signage and graphics that improve wayfinding and pricing clarity. Color is used strategically to define departments and guide the shopper journey. Bold brand moments and thoughtfully selected imagery add energy throughout the space, creating an experience that feels both fresh and familiar.
Services provided
- Design — This marketplace design included color palette development, material refinement, simplified signage and graphics.
- Décor Fabrication — Fabrication of visual and graphic elements supporting the updated store environment.
- Installation Services — Implementation of décor and graphic components in the refreshed space.
Outcome
A marketplace design that enhances clarity, boosts visual energy, and strengthens the shopper experience while staying true to the approachable, price-forward character of PriceRite Marketplace.
