Introduction
KRS partnered with Mister Car Wash, the nation’s largest car wash brand, to deliver a fresh, consistent customer experience across an expanding network. Guided by the brand purpose—Inspiring People to Shine—the new car wash lobby design transforms wait time into an engaging, story-driven moment that reflects Mister’s friendly, community-focused culture.
Design + Strategy
We shifted from traditional merchandise grids to brand storytelling that explains the science of the wash, showcases eco-friendly innovations, and celebrates the people who make it all shine.
A material palette of industrial accents, warm woods, and clean lines balances tunnel energy with a calm, welcoming atmosphere that encourages guests to relax and connect. The scalable kit embeds Mister’s Core Values — We Work Hard. We Care. We Have Fun. — so every site delivers a cohesive, elevated experience while leaving room for local character.
Services provided
- Design — Lobby prototype development, space planning, finish standards, branded environmental graphics.
- Décor Fabrication — Custom millwork, signage, and durable brand elements for high-traffic use.
- Installation Services — Turnkey field installation coordinated to minimize downtime.
- Web Ordering — Online reorders for décor, graphics, and replacement components
Outcome
A repeatable design program that speeds rollout, simplifies operations, and strengthens brand recognition—elevating the guest experience at scale while making each location feel authentically “Mister.”
