L’Oca Quality Market aimed to create a European-inspired market that combined two full-service restaurants, a multi-use demonstration kitchen, a liquor store, and office spaces in Alberta, Canada. Their vision was to offer a unique destination for food lovers with gourmet offerings made from scratch.
KRS was engaged to lead this ambitious project. From conceptualizing the vision to creating the name, logo, illustrations, and branding, as well as designing both the interior and exterior of the store, our team collaborated with L’Oca to transform the concept into a reality. We undertook extensive research and market analysis to shape a creative strategy, focusing on developing a distinctive brand identity and a captivating store design.
The outcome was a distinctive brand image featuring a stylized goose logo and a contemporary store environment that appeals to a broad customer base. L’Oca Quality Market successfully opened in 2024, receiving positive feedback and prompting plans for additional locations due to the enthusiastic community response.
