Introduction
Les Schwab partnered with KRS to reimagine the customer experience within its showrooms, creating a prototype design intended for future renovations and new builds. The updated showroom reflects the energy of a recent rebranding initiative while remaining true to Les Schwab’s established identity.
Design + Strategy
The design introduces a refined material palette, an enhanced layout, updated signage, and a strong focus on localization. While brand standards remain consistent, each showroom is tailored to its community and context. The St. George location incorporates upgraded seating areas, beverage and popcorn stations, a newly developed tire rack display system, and flexible lighting strategies to improve comfort and flow.
Services provided
- Design — KRS designed a refreshed showroom experience for Les Schwab that reflects the brand’s rebranding initiative while maintaining its established identity.
- Layout — KRS planned a flexible showroom layout and localization strategy that allows each location to adapt to its community while serving as a scalable prototype for future stores.
- Fabrication
- Installation
Outcome
The project establishes a scalable yet customizable showroom design standard that supports both brand consistency and local expression, setting a foundation for the next generation of Les Schwab locations.
