Houchens partnered with KRS to develop a new format store, combining fresh products and a Quick Serve Restaurant under one roof. By doing so, Houchens created a modern and polished shopping experience for their customers.
The new format, called Crossroads Express, focuses on fresh, healthy options, including a vast selection of curated beverages. A large display window in the butcher area allows visibility into the preparation areas, reinforcing the “fresh and quality” aspects central to the new concept. This approach sets Crossroads apart as an industry leader.
KRS provided the store layout /equipment specifics and led the design vision for the interior and exterior.