In designing the pre-existing space for Fairway Market in the Georgetown neighborhood in Brooklyn, KRS wanted to keep with the stores’ perfectly imperfect style. We learned that we needed to design a space that shopped like a fun treasure hunt, but was not off-putting or difficult to navigate.
Giving customers a treasure hunt layout may sound counterintuitive, but makes the Fairway stores an unassuming retail competitor. Maintaining the brand’s unpretentious style, KRS had to showcase their signature products and services – an amazing array of fresh produce, New York deli, meats, fish, olive oils and kinds of vinegar, in-house roasted coffee varieties, imported specialties, and, of course, an impressive lineup of fresh-prepared foods and baked goods.
