3B’s Truck & Auto Plaza, a family-owned business serving drivers and travelers for over 30 years, partnered with King Retail Solutions to reimagine their flagship location just outside Lodi in California’s Central Valley . KRS provided branding, store design, décor fabrication, and installation services, transforming this trusted Northern California truck stop into a modern, welcoming destination for both truck drivers and everyday travelers.

The redesigned plaza now offers an upgraded experience for travelers and drivers alike. Guests can enjoy expanded grab-and-go food selections along with a convenient self-serve coffee and soda station. Well-organized sections for truck accessories and everyday convenience items make it easy to find essentials quickly, saving time on the road.

To complement the new layout, the plaza features modern fixtures, refreshed branding, and larger restrooms that add both efficiency and comfort. Thoughtful details tie the entire experience together, from entertainment near the checkout queue to the overall flow of the space. These updates create a welcoming environment that feels clean, contemporary, and practical for busy customers.

This project by KRS showcases their ability to design functional yet engaging retail environments tailored to customer needs. By blending 3B’s family-oriented heritage with innovative convenience store and truck stop design , KRS delivered a space that elevates functionality, strengthens customer loyalty, and sets a new standard for travel plazas in the Central Valley and across Northern California.