Buying online for pickup in-store (BOPIS) has certainly gained in popularity due to coronavirus precautions and the need for social distancing. That said, this trend isn’t going away anytime soon. In fact, it continues to grow.
There’s a great deal store owners can learn about BOPIS shoppers, including what motivates them, their buying behavior, and more.Â
Continue reading to learn more about these topics:
- Top reasons for in-store pickup
- Changes in buying behavior
- Shopper demographics
Why Do Customers Choose BOPIS?
Retailers win when shoppers choose their store not only for purchases, but also for
pickup of online orders. To increase both sales and your customer base, it helps to
understand what motivates shoppers to use BOPIS.
5 Frequently Asked Questions about BOPIS
1) What are the key drivers for consumers?
Our 2020 survey revealed the top two reasons for choosing in-store pickup – it’s faster and less expensive than shipping. Consumers also like not having to worry about whether a shipped package will be safe sitting on their doorstep.
2) Has COVID-19 Changed My Customers' Buying Behavior?
As coronavirus awareness grew in April 2020, curbside pickup surged a whopping 208%. Experts believe BOPIS will double over the course of the pandemic and stay that way afterward.
3) How Many Shoppers Have Tried BOPIS - and Liked It?
More than three-quarters of consumers report buying items online for pickup in store. 70% say the service improved their shopping experience.
4) Will customers stay and shop when they come to my store for pickup?
Yes, a good number of them will buy items off the shelf. In fact, one-third of consumers say they intend to purchase additional items when they go to pick up their online orders.
5) What are the demographics of BOPIS shoppers?
Millennials have more than doubled their use of BOPIS recently, with 85% now turning to this service. Others who like it: Baby Boomers, rural residents, and consumers making more than $200K.
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your needs.
