Buying online for pickup in-store (BOPIS) has certainly gained in popularity due to coronavirus precautions and the need for social distancing. That said, this trend isn’t going away anytime soon. In fact, it continues to grow.
There’s a great deal store owners can learn about BOPIS shoppers, including what motivates them, their buying behavior, and more.
Continue reading to learn more about these topics:
- Top reasons for in-store pickup
- Changes in buying behavior
- Shopper demographics
Why Do Customers Choose BOPIS?
Retailers win when shoppers choose their store not only for purchases, but also for
pickup of online orders. To increase both sales and your customer base, it helps to
understand what motivates shoppers to use BOPIS.
Summary
BOPIS (Buy Online, Pickup In-Store) has grown in popularity, accelerated by COVID-19 and social distancing. Understanding what motivates shoppers—speed, cost savings, and safety—helps retailers optimize store layouts, boost sales, and encourage additional purchases during pickup visits.
Key Takeaways
- Shoppers choose BOPIS for speed, lower cost compared to shipping, and avoiding unattended packages.
- COVID-19 significantly increased curbside pickup, with usage surging and expected to remain elevated.
- Over 75% of consumers have tried BOPIS, and 70% say it improved their shopping experience.
- Approximately one-third of BOPIS shoppers make additional in-store purchases during pickup.
- Millennials are the heaviest users, but Baby Boomers, rural residents, and high-income households also show strong adoption.
Frequently Asked Questions
Q. What are the key drivers for consumers?
A. The top reasons for choosing BOPIS are speed and lower cost compared to shipping, along with avoiding packages sitting unattended on doorsteps.
Q. Has COVID-19 changed my customers' buying behavior?
A. Yes, COVID-19 increased curbside pickup by 208%, with BOPIS usage projected to double during the pandemic and remain elevated afterward.
Q. How many shoppers have tried BOPIS—and liked it?
A. More than three-quarters of consumers have used BOPIS, and 70% report that it improved their shopping experience.
Q. Will customers stay and shop when they come to my store for pickup?
A. Often, yes. About one-third of consumers indicate they intend to purchase additional items during BOPIS pickup visits.
Q. What are the demographics of BOPIS shoppers?
A. Millennials are the most frequent BOPIS users (85%), followed by Baby Boomers, rural residents, and consumers with household incomes above $200K.
