The Incredible Shrinking Expansion

From controlling traffic flow to optimizing signage placement and lighting, from overall brand messaging to the precision of merchandising, traditional retail professionals have made a science of maximizing the retail experience for customers and, in turn, maximizing profits for themselves. Today, non-traditional retailers, such as banks, medical offices, hotels, universities, and day spas are taking note and incorporating the lessons learned by their more conventional retail forefathers into their own increasingly retail environments.

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