CSP magazine is a leading publication in the convenience and petroleum retailing industry. Since 2003 CSP magazine has ranked No. 1 in readership and market share over all other industry publications.
KRS is proud to be included in CSP’s 25 Great C-Store Designs. Our design for Space Age Fuel’s 2015 Prototype Store in Hermiston, OR is featured for its Contemporary Western design. KRS wanted to create a local feel to the store that would set it apart from the rest of the Space Age Fuel locations, all-the-while remaining consistent with their brand image. Quirky nods to the town’s annual rodeo are present throughout the design such as the “cowboy,” and “cowgirl” bathroom placards, and the horseshoe pattern above the checkstand.
President and CEO of Paragon Solutions, Mike Lawshe had this to say about the design:
“The company of tomorrow serving you today”: What a great brand promise. Can the chain deliver? Well, it would appear that it did in this store design. The grand entrance welcomes you to a futuristic store. The bold contemporary design combines modern architecture with eclectic signage, modern lighting and reclaimed wood with printed graphics. The industrial touches combine with modern equipment and fixtures to present a space-age design that is new and old at the same time. My three favorite parts of this design are the cool light fixtures in the food area, the reclaimed wood graphics and the coffee program: Coffee Planet, offering “out-of-this-world” product. The chain has embraced both its name and its brand promise in this design.
Summary
King Retail Solutions (KRS) is recognized in CSP Magazine’s “25 Great Convenience Store Designs” for its innovative approach to Space Age Fuel’s 2015 Prototype Store in Hermiston, OR. The design blends Contemporary Western style with local character, modern architecture, eclectic signage, and industrial touches, creating a store that feels both futuristic and connected to the community.
Key Takeaways
- KRS’s design emphasizes a local feel while remaining consistent with the Space Age Fuel brand image.
- Quirky nods to the Hermiston rodeo include the “cowboy” and “cowgirl” bathroom placards and a horseshoe pattern above the checkstand.
- The grand entrance and bold contemporary design combine modern architecture with eclectic signage, lighting, and reclaimed wood graphics.
- Industrial touches and modern fixtures create a balance of futuristic and traditional elements.
- The food and coffee program are highlights, with Coffee Planet offering “out-of-this-world” products.
- The design successfully translates the brand promise, “The company of tomorrow serving you today,” into a physical experience.
Frequently Asked Questions
Q. Why was KRS included in CSP’s 25 Great C-Store Designs?
A. For the innovative design of Space Age Fuel’s 2015 Prototype Store in Hermiston, OR, which combined contemporary design with local elements and the brand’s identity.
Q. What design style was highlighted?
A. Contemporary Western, blending modern architecture with local cultural references and industrial touches.
Q. How does the design connect to the local community?
A. Through details like the rodeo-inspired bathroom placards and horseshoe graphics, giving the store a unique local character.
Q. What aspects make the store futuristic yet approachable?
A. The combination of a grand entrance, eclectic signage, modern lighting, reclaimed wood graphics, and industrial fixtures creates a balance between space-age design and local warmth.
Q. Which elements were particularly praised by industry experts?
A. The light fixtures in the food area, reclaimed wood graphics, and the Coffee Planet program offering innovative coffee products.
