With hundreds of successful animal care clinics thriving in PetSmart locations throughout the U.S., Banfield Pet Hospitals (a member of the Mars family of businesses) was ready to launch a new growth initiative.
KRS was tasked with envisioning and realizing a design for the brand’s expansion to freestanding offices. Our bright, modern design, from the front lobby to the reception area to hospital rooms, celebrates the Banfield vision of providing human-quality medicine to pet owners.
The bold colors, vibrant focal points, and joyful imagery of the space set the mood. Reception is open and flows to the waiting and refreshments, allowing for personal space with one’s pet and inviting communication with staff. Light fills and brightens, while slatted window elements ensure patients’ privacy. In pristine clinic rooms the tone shifts to an austere interpretation.
Concept to Reality
What We Do
The retail space acts as a natural extension of the Banfield brand promise, stepping in and offering care and caring from the moment the client and their pet enter the door.
Summary
Banfield Pet Hospitals partnered with King Retail Solutions to design freestanding clinics that reflect the brand’s vision of providing human-quality medicine for pets. The bright, modern spaces guide clients intuitively from reception to treatment areas, blending joyful imagery, vibrant focal points, and clean layouts with practical design elements to create a welcoming, professional environment. The result is a space that enhances operations, elevates the customer experience, and strengthens the emotional connection between pets, owners, and staff.
Key Takeaways
- Design focuses on human-quality care, celebrating the Banfield vision in every aspect of the clinic.
- Bright, modern interiors use bold colors, joyful imagery, and theatrical lighting to create a welcoming atmosphere.
- Reception and waiting areas are open and intuitive, allowing personal space with pets while inviting interaction with staff.
- Pristine clinic rooms maintain a clean, austere tone for professional care delivery.
- Slatted window elements and thoughtful layouts ensure privacy without sacrificing natural light or openness.
- The design supports smooth operations, reduces maintenance, and energizes customer and staff interactions.
- Freestanding Banfield locations now provide a consistent, elevated experience that strengthens the brand connection and encourages customer loyalty.
Frequently Asked Questions
Q. What was the goal of the Banfield Pet Hospital redesign?
A. To create freestanding clinics that reflect Banfield’s vision of providing human-quality medicine to pets while enhancing customer experience and operational efficiency.
Q. How does the design enhance the customer experience?
A. By providing intuitive navigation from reception to treatment areas, blending joyful imagery, bold colors, and clean layouts, and offering personal space with pets while inviting communication with staff.
Q. What design elements are used to balance aesthetics and functionality?
A. The design uses natural light, slatted windows for privacy, modern furnishings, theatrical lighting, and clean layouts to create a welcoming yet operationally efficient space.
Q. How does the space support operational efficiency?
A. Open, intuitive layouts streamline client flow, reduce staff friction, and make maintenance easier while supporting effective pet care delivery.
Q. What impact does the design have on the Banfield brand?
A. The design strengthens emotional connections with customers, enhances loyalty, and elevates the perception of Banfield as a provider of high-quality, human-centered veterinary care.
