3 Frequently Asked Questions about Delivery
The convenience store industry serves over 160 million customers per day – and this customer base is continuing to evolve. The coronavirus pandemic is certainly playing a role in this evolution when it comes to online buying behaviors.
Retailers win when shoppers choose their store not only for in-store purchases, but also for delivery. C-Store owners have unique opportunities to increase both sales and their customer base when they know what’s motivating shoppers to order for delivery.
Delivery provides new sales opportunities for C-Stores. For example, 7-Eleven’s 7NOW delivery app serves 35 million households in the U.S. What’s more, they’ve partnered with Instacart, which will boost sales even more. Learn more about delivery opportunities.
1) How has covid-19 changed sales patterns?
C-Store fuel sales have significantly decreased due to commuting pattern changes and 61% of retailers expect this to continue. However, 52% of C-Stores report grocery sales have increased and 11% have either added or increased delivery sales.
2) What are the demographics of shoppers who choose delivery?
Generation Z tops the list of those ordering for delivery and they’re the future of e-commerce. They currently make up 40% of consumers in the U.S. and this percentage will continue to increase. Why should you pay attention to the wants and needs of this audience? 52% would purchase products from C-Stores more often if they offered delivery.
3) What arer c-stores doing to increase sales from delivery?
C-Store retailers are pivoting in regards to the products they sell. Surveys report that 31% are now offering meals that are ready to eat, 28% have added bulk items to their product offerings, and 52% are stocking more cleaning supplies and toiletry items.
The big takeaway? Delivery is the new normal and there are ways C-Stores can successfully adapt to this business model.
Summary
Delivery is reshaping the convenience store industry, allowing retailers to reach customers beyond the physical store. By understanding shifting consumer behaviors, adjusting product offerings, and leveraging technology, c-stores can grow sales, engage Generation Z, and thrive in a market where convenience now extends to online and delivery channels.
Key Takeaways
- COVID-19 has shifted sales patterns, reducing fuel sales while increasing grocery and delivery demand.
- Generation Z leads delivery adoption, with over half more likely to order from c-stores offering delivery.
- C-stores are expanding offerings to include ready-to-eat meals, bulk items, and cleaning/toiletry products to boost delivery sales.
- Delivery presents a long-term growth opportunity, making it essential for modern convenience stores.
