Introduction
KRS partnered with Giant Oil to bring its On the Fly convenience store concept to life—a destination designed to keep customers moving, whether they’re grabbing a quick snack, a fresh meal, or simply refueling. The concept balances efficiency with warmth, offering an inviting atmosphere that makes every stop feel comfortable and familiar.
Design + Strategy
Inspired by the iconic TWA terminal by Eero Saarinen, the On the Fly design merges retro air travel aesthetics with a modern twist. The palette of rich reds, burgundies, and whites—accented with pops of teal—evokes the nostalgia of mid-century travel while maintaining a clean, contemporary look. Simple geometries, sweeping graphic forms, and a minimalist material palette featuring warm mid-tone woods and stainless steel create a space that feels both sleek and welcoming. Every design choice reinforces the brand’s promise: to help customers keep soaring through their day.
Services Provided
Convenience Store Design
Convenience store concept and layout development
No link service
Just to make sure it looks ok!
Production
Custom fixture and finish fabrication
Commercial Installation
On-site installation and coordination
Outcome
The result is a retail environment that seamlessly combines form and function. On the Fly delivers a memorable customer experience rooted in efficiency, comfort, and style—offering everything travelers and locals need to keep moving.
Additional Resources
Learn More
Other pages, case studies, portfolios? within the site, maybe outside resources?
"KRS has been a great partner in wonderfully executing the second iteration of our aviation-themed brand for On The Fly. They brought creativity and strategic thinking to the table by taking into account the openness, innovation, and product offering we deliver to our customers, while also aligning with our business goals. Their approach and attention to detail made our team feel confident as we collaborated to evolve the brand as we expand our footprint."
Hadeel Ali
Marketing Director
