INSIGHTS

PG Web Extra: Design Secrets of Fairway’s Georgetown Store

“The distinctly New York City look and feel, married with the evolved Fairway heritage – which can be clearly seen when comparing legacy stores to Georgetown – the ‘treasure hunt’ layout – typically a terrible idea! – the purposely imperfect lighting, the strongly integrated promotional elements, the simple and relatively low-cost signage and décor purposely designed for a sense of value, … taken as a whole created a one-of- a-kind environment that upheld and exulted the singular style of both Fairway and the neighborhood…” 

KRS’ recent recognition as Progressive Grocer’s June 2017 Store of the Month is really brought to light in this PG Web Extra, click here to view. 

Read Creative Director, Chris Studach’s, comments about the massive undertaking of Fairway’s Brooklyn Georgetown location.

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